Website Performance

Magestore.com Traffic

Definition

Traffic measures the volume of visits to our website. It's one of the metrics that help us measure how the website is performing and determine how to improve our website content and experience.

How to calculate

To track website performance, we use Google Analytics. To measure traffic, we currently use Users, which means the number of unique visitors to our website.

For weekly report, we use the number of Users from last week's Friday to the current week's Thursday.

For monthly report, use the number from the first date of the month to the last.

How to get the number

Head to Coffee's website traffic overview report.

If you have access to multiple views on Google Analytics, select www.magestore.com as your data.

Select the time range for your data. For weekly report, select last week's Friday as Start date and current week's Thursday as End date. If you visit the report on a Friday, you can also select Last 7 days.

Press Apply. Then use the number of Users on the top left of the report.

Marketing Qualified Lead (MQL)

Definition

Marketing Qualified Leads are visitors who left their contact information with our company to indicate their interest in our solution.

How to calculate

MQLs are calculated based on the total number of visitors who completed one of the consultation forms.

For weekly report, we use the MQLs number from last week's Friday to the current week's Thursday.

For monthly report, use the number from the first date of the month to the last.

How to get the number

From 18 Feb 2022, we get the MQLs from the team Dashboard.

Select the time range for your data. For weekly report, select last week's Friday as Start date and current week's Thursday as End date. If you visit the report on a Friday, you can also select Last 7 days.

Press Apply. Then use the number of MQLs on the top left of the report.

Traffic Conversion Rate

Definition

Traffic conversion rate show us out of the total number of visitors to our website, how many converted into leads.

How to calculate

Traffic CR = MQL/User

Make sure you use the MQL and User numbers from the same time period.

Use percentage for traffic CR.

How to get the number

In the team report, divide the MQL by User.

Use Format as per cent to turn the number into percentage.

Use Decrease decimal places to round up the number and get the traffic CR.

Ahrefs Health Score

Definition

Ahrefs' health score reflects the proportion of internal URLs on Magestore website that don't have errors. A health score of over 90 is considered excellent for a website.

How to calculate

Health score is determined by how many crawled URLs have critical errors such as broken 404 pages. The more critical errors, the lower the score.

Magestore's Ahrefs account has been set up to crawl the website every day automatically. All you have to do is go to Ahrefs and get the latest score.

How to get the number

Log into Ahrefs and go to Site Audit. You can see the latest score for all websites, including magestore.com.

Google Speed Test Score for Home Page

Definition

Google's PageSpeed Insights measure the performance of a page on mobile and desktop devices.

How to calculate

Google determines the page's performance by running Lighthouse to collect and analyze lab data about the page.

  • 90 or above: good
  • 50 to 90: needs improvement
  • Below 50: poor

How to get the number

Head to Google's PageSpeed Insights and analyze https://www.magestore.com/.

Switch to the Desktop tab and get the score at the top.

Keyword Visibility

Definition

Ahrefs' keyword visibility measures what percentage of all possible traffic from the tracked keywords lands on your website.

How to calculate

Ahrefs calculates visibility based on how many of the top 10 positions in Google are occupied by pages of your website when people search for a keyword you track.

You can read more on Ahref's Rank Tracker guide.

How to get the number

Head to Ahrefs' Rank Tracker.

Under Magestore project, click on Visibility.

Filter tracking results by Last 7 Days, then get the Visibility number.

Keyword Average Position

Definition

Ahrefs' keyword average position shows the average ranking position across all keywords with position from 1 to 100 in your project in your selected date range.

How to calculate

Ahrefs calculates the average position based on your keyword list.

How to get the number

Head to Ahrefs' Rank Tracker.

Under Magestore project, click on Average Position.

Filter tracking results by Last 7 Days, then get the Average Position number.