Video Creation Process

1. Brainstorm

• Set goal(s)
• Topics for single videos
• Know contact persons (for specific topics)

2. Produce

• Prepare outline and script (incl. voice over)
• Prepare list of scenes/recordings that are needed (steps to take etc.)
• Prepare demo for recording (Daisy)
• Record voice over
• Record screen (utilize voice over to get feeling of speed), 16:9 format, at least 1920x1080
• Record other scenes with camera (outdoor, hardware, etc.) - ideally in 4k to be more flexible

3. Edit

• Create draft video in software (Adobe Premiere or similar)
  • Find (legal to use) background music (Audiojungle)
  • Create start & end screen (e.g. video title, ways to contact, etc.)
  • Put recordings/audio together
  • Review by team + contact person
• Finalize video
  • Color grading, to get all recordings in similar style (if needed)
    • Magestore uses a hint of yellow/orange for bright spots and a hint of blue for dark spots → Generally try to achieve a bit of a warmer feeling for the video
  • Purchase song and replace
  • Adjust other details if needed (mainly for camera recordings, e.g. smoothen shaky footage)
  • Export 1920x1080 (or more if possible), 60fps