List of Marketing Metrics

1. Overall Marketing Performance

  • Revenue

  • Sales Qualified Lead

  • Magestore.com Traffic (Sessions)

2. Ads Performance

  • PPC Cost

  • PPC conversion

3. Website Performance

  • Magestore.com Traffic (Sessions)

  • Marketing Qualified Lead (Book Consultation or Live Demo)

  • Conversation Rate (MQL / Traffic)

  • Ahrefs Health Score

  • Google Speed Test Score (Homepage)

  • Visibility

  • Avg Position

4. Social Media

  • Twitter

  • Facebook

  • Linkedin

  • Youtube

5. Email Performance

  • Number of Subcribers

  • Open rate

6. Sales Performance

  • Total Sales

  • Sales from new business

  • New leads by source

  • Estimated revenue by lead source

  • Lead Conversion Rate = MQK / SQL

  • Customer Acquisition Cost (CAC)

7. Customer Satisfaction

  • Net Promoter Score (NPS)