List of Marketing Metrics

1. Overall Marketing Performance

• Revenue

• Sales Qualified Lead

• Magestore.com Traffic (Sessions)

2. Ads Performance

• PPC Cost

• PPC conversion

3. Website Performance

• Magestore.com Traffic (Sessions)

• Marketing Qualified Lead (Book Consultation or Live Demo)

• Conversation Rate (MQL / Traffic)

• Ahrefs Health Score

• Google Speed Test Score (Homepage)

• Visibility

• Avg Position

4. Social Media

• Twitter

• Facebook

• Linkedin

• Youtube

5. Email Performance

• Number of Subcribers

• Open rate

6. Sales Performance

• Total Sales

• Sales from new business

• New leads by source

• Estimated revenue by lead source

• Lead Conversion Rate = MQK / SQL

• Customer Acquisition Cost (CAC)

7. Customer Satisfaction

• Net Promoter Score (NPS)