Leads & Sales Performance

Lead Conversion Rate

Definition

Lead conversion rate shows us out of the total number of marketing leads, how many are qualified by the sales team.

How to calculate

Lead CR = SQL/MQL

Make sure you use the SQL and MQL numbers from the same time period.

Use percentage for lead CR.

How to get the number

  • In the team report, divide the SQL by MQL
  • Use Format as per cent to turn the number into percentage and Decrease decimal places to round up the number and get the lead CR.