Coffee Goals & Functions

Coffee goals

• Demand generation: Create awareness and interest in our product
• Lead generation: Convert interest into action
• Retention and recovery: Turn one-time customers into repeat customers

Coffee functions

Marketing functions that should be executed at all time.

• Content marketing: Write and promote content about product and customer
  • Magestore website
  • Magestore blog
• Digital marketing: Attract new visitors through organic and paid channels, test incremental changes for conversion rate improvement
  • SEO
  • Ads
  • Email marketing
  • CRO
• Social media & community: Manage Magestore's social media landscape
• Partnership: Expand product and sales opportunities through relationship with channel and technology partners
• Branding: Develop and manage Magestore brand and visual identity
• Analytics: Analyze data to get insights and take actions
• Product marketing: Research functions, target customers, trend to plan features that have to be updated.