Coffee Goals & Functions

Coffee goals

  • Demand generation: Create awareness and interest in our product
  • Lead generation: Convert interest into action
  • Retention and recovery: Turn one-time customers into repeat customers

Coffee functions

Marketing functions that should be executed at all time.

  • Content marketing: Write and promote content about product and customer
  • Digital marketing: Attract new visitors through organic and paid channels, test incremental changes for conversion rate improvement
  • Social media & community: Manage Magestore's social media landscape
  • Partnership: Expand product and sales opportunities through relationship with channel and technology partners
  • Branding: Develop and manage Magestore brand and visual identity
  • Analytics: Analyze data to get insights and take actions
  • Product marketing: Research functions, target customers, trend to plan features that have to be updated.