Coffee Team
Everything related to process, people, and tools of Coffee team.
Coffee Vision & Mission
Build trustworthy friendships with our customers through understanding and solving their problems.
1. Bring potential customers
KPI: Qualified Leads Action: Write content, do SEO, run Ads
2. Increase brand awareness and maintain brand image
KPI: Direct traffic, branded search Actions: Hold webinars, have a list of top touchpoints and...
3. Make sure products meet target market
KPI: Number of features suggested and applied to the product Action: Research and give suggest...
4. Increase returning customers
KPI: Engagement rate Action: Email marketing, Social media, PushEngage
Coffee Functions
Marketing functions that should be executed at all time. Content marketing: Write and promote ...
Coffee Processes
Coffee Strategy & Execution
Inbound marketing funnel Process to set goals Customer buying journey Annual marketing pla...
Coffee Key Activities
Sprint planning Time: 8:30 Monday Person in charge: Facilitator Key actions: Decide on sp...
Coffee Events Agenda
1. Team Planning Time: 8:30 am–10:00am on Monday ID Tasks PIC Time (minute) 1...
Coffee Facilitator Checklist
This page shows checklist for facilitator to run main events of Coffee team. Rotating lists for ...
Leads Qualification Process
Marketing qualification process (done by Coffee) Customers complete Book Consultation or Liv...
Content Publishing Checklist
Make sure you test and review your landing page on the following settings before publishing. Use...
Onboarding Coffee Newbies
Product training Here are the materials for you to learn about the features and pricing of Mages...
Checklist to prepare reports for Team Review session
This guide outlines the steps to prepare marketing metrics report for Coffee's Team Review sessio...
Video Creation Process
1. Brainstorm Set goal(s) Topics for single videos Know contact persons (for specific topics...
Coffee Resignation Process
What to do when a team member leaves For the resignor Create a file to list all the work tha...
Coffee Tools
List of marketing tools and link to Handbook of each tool.
List of Marketing Tools
Tasks management: GitLab to manage team backlog and tasks Communication: Slack: Main channe...
Coffee GitLab
Purpose Coffee uses GitLab to manage all tasks during a sprint. Definitions Project Coffee cu...
Lead Room on My Magestore
The Lead Room contains information synced from all lead generation forms on different websites. ...
Guide to integrate sign up form (Zoho campain & Wordpress)
1. Zoho campain Step 1: Go to Zoho > Campaign > Signupform Step 2: Click on Create Form...
Coffee Metrics & Reports
Explanation of key metrics that we need to track for Magestore's marketing success.
List of Marketing Metrics
1. Overall Marketing Performance Revenue Sales Qualified Lead Magestore.com Traffi...
Overall Marketing Performance
Revenue How to get the number You can get the week's revenue number by chatting with Magon or u...
Website Performance
Magestore.com Traffic Definition Traffic measures the volume of visits to our website. It's one...
Leads & Sales Performance
Lead Conversion Rate Definition Lead conversion rate shows us out of the total number of market...
Marketing Reports
Here are the reports we currently use to track results: Monthly dashboard Weekly dashboard
How Coffee uses Google Analytics
Track website interaction As of March 2021 we still need to match the information in Google Anal...
How to use Data to create report
Video Tutorial Part 1 Part 2 Part 3