Coffee Team
Everything related to process, people, and tools of Coffee team.
Coffee Vision & Mission
Build trustworthy friendships with our customers through understanding and solving their problems.
1. Bring potential customers
Measured by: Number of Marketing Qualified Leads and Sales Qualified Leads Action: Content mar...
2. Increase brand awareness and maintain brand image
Measured by: Number of direct traffic, branded search Actions: Produce podcasts and webinars, ...
3. Make sure products meet target market
Measured by: Number of features suggested and applied to the product, number of projects using ...
4. Increase returning customers
Measured by: Social and email engagement rate, revenue from returning customer Action: Email m...
Coffee Goals & Functions
Coffee goals Demand generation: Create awareness and interest in our product Lead generation:...
Coffee Processes
Coffee Strategy & Execution
Inbound marketing funnel Process to plan and execute marketing activities Set up Customer...
Coffee Key Activities
Sprint planning Time: 8:30 Monday Person in charge: Facilitator Key actions: Review miles...
Coffee Events Agenda
1. Team Planning Time: 8:30 am–10:00am on Monday ID Tasks PIC Time (minute) 1...
Coffee Facilitator Checklist
This page shows checklist for facilitator to run main events of Coffee team. Rotating lists for ...
Leads Qualification Process
Marketing qualification process (done by Coffee) Customers complete Book Consultation or Liv...
Content Publishing Checklist
Make sure you test and review your landing page on the following settings before publishing. Use...
Checklist to prepare reports for Team Review session
This guide outlines the steps to prepare marketing metrics report for Coffee's Team Review sessio...
Video Creation Process
1. Brainstorm Set goal(s) Topics for single videos Know contact persons (for specific topics...
Coffee Resignation Process
What to do when a team member leaves For the resignor Create a file to list all the work tha...
Marketing ticket follow-up guide
Weekly, there're some tickets relating to marketing sent to Magestore and saved in My.magestore....
Create Billing for Outsource Activities on My Magestore
1. For freelance content Step 1: Create vendor Step 2: Create request for quotation (RFQ) In...
Coffee Tools
List of marketing tools and link to Handbook of each tool.
List of Marketing Tools
Tasks management: Clickup to manage team backlog and tasks Communication: Slack: Main chann...
Coffee GitLab
Purpose Coffee uses GitLab to manage all tasks during a sprint. Definitions Project Coffee cu...
Lead Room on My Magestore
The Lead Room contains information synced from all lead generation forms on different websites. ...
Guide to integrate sign up form (Zoho campain & Wordpress)
1. Zoho campain Step 1: Go to Zoho > Campaign > Signupform Step 2: Click on Create Form...
Coffee Metrics & Reports
Explanation of key metrics that we need to track for Magestore's marketing success.
List of Marketing Metrics
1. Overall Marketing Performance Revenue Sales Qualified Lead Magestore.com Traffi...
Overall Marketing Performance
Revenue How to get the number You can get the week's revenue number by chatting with Magon or u...
Website Performance
Magestore.com Traffic Definition Traffic measures the volume of visits to our website. It's one...
Leads & Sales Performance
Lead Conversion Rate Definition Lead conversion rate shows us out of the total number of market...
Marketing Reports
Here are the reports we currently use to track results: Monthly dashboard Weekly dashboard
How Coffee uses Google Analytics
Track website interaction We use Google Analytics Client ID to identify visitors and track their...
How to use Data to create report
Video Tutorial Part 1 Part 2 Part 3